Swimming Pools
(drank)
by Kendrick Lamar








FORM VS CONTENT
Investigating the relationship between 
the content of a message and the visual form 
in which it is expressed.
EDITORIAL
GRAPHIC CLIP
ESAD Matosinhos
MARCH 2023
Tutored by João Martino.

A graphic clip of the song Swimming Pools (drank) by Kendrick Lamar.
The adaption of a video clip or music video is similar to the definition of visual story or graphic-clip. 
It must, however, be understood as more than that: as an object. It must attest to the concept’s 
originality and aim to investigate and use the qualities of its surroundings. Time and movement are all in the head of the reader/viewer, it will be up to them to decide whether these spaces are brief or long, and whether pictures and sounds are brought into the discourse.