SID:
chocolate
chip cookie
DES
EMBALAR O FUTURO
A Wasted Opportunity
with Recreate Packaging by Stora Enso
A Wasted Opportunity
with Recreate Packaging by Stora Enso
FOOD
MARCH 2023
Tutored by Margarida Azevedo.
Sid, the cookie monster.
Yes, from sesame street.
Cool name, but... why cookies? That’s a question no one has ever asked, ever. Chocolate chip cookies. Convinced yet? Good.
Now, into the nitty-gritty: the packaging. What am I trying to solve? The excessive use of plastic? The single-use packaging? Or, excuse my language,
the ugly graphics on cookie packaging?
Now, into the nitty-gritty: the packaging. What am I trying to solve? The excessive use of plastic? The single-use packaging? Or, excuse my language,
the ugly graphics on cookie packaging?
I decided to focus on the functionality of portion packs in mini cookies; because far too many times I wanted to eat a couple of cookies,
but not the whole pack, but I had to bring the whole pack or take some out and wrap them in a napkin or something, which at that point
is a secondary packaging, but I shouldn’t need one and ugh! Too many unnecessary steps to take cookies on the go.
but not the whole pack, but I had to bring the whole pack or take some out and wrap them in a napkin or something, which at that point
is a secondary packaging, but I shouldn’t need one and ugh! Too many unnecessary steps to take cookies on the go.
With five single-portion packs, Sid is the perfect size to bring everywhere you go. For all the times you wanted to eat a couple of cookies,
but not the whole pack. Cookies are simple; eating them should be too. ;)
but not the whole pack. Cookies are simple; eating them should be too. ;)